{"id":6254,"date":"2022-04-21T08:43:16","date_gmt":"2022-04-21T15:43:16","guid":{"rendered":"https:\/\/www.accountingaccidentally.com\/?p=6254"},"modified":"2022-04-21T08:43:16","modified_gmt":"2022-04-21T15:43:16","slug":"netflixs-stock-price-yo-yos-and-the-preppy-handbook","status":"publish","type":"post","link":"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/","title":{"rendered":"Netflix\u2019s Stock Price, Yo-Yos, and The Preppy Handbook"},"content":{"rendered":"<p><a href=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6256 lazyload\" data-src=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg\" alt=\"\" width=\"536\" height=\"800\" data-srcset=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg 536w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-201x300.jpg 201w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-472x705.jpg 472w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-450x672.jpg 450w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/800;\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-6256\" src=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg\" alt=\"\" width=\"536\" height=\"800\" srcset=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg 536w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-201x300.jpg 201w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-472x705.jpg 472w, https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings-450x672.jpg 450w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/04\/20\/netflix-plunges-trading-subscriber-loss.html\">Netflix\u2019s<\/a> stock price got hammered.<\/p>\n<p>&nbsp;<\/p>\n<p>On 4\/20\/22, the stock price declined by 35% (that\u2019s in one day), wiping out more than $50 billion of the <a href=\"https:\/\/www.investopedia.com\/terms\/m\/marketcapitalization.asp\">market cap<\/a>. \u201cAt least nine Wall Street firms downgraded the stock on the disappointing report.\u201d<\/p>\n<p>Here\u2019s what happened:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The streaming company lost subscribers for the first time in more than 10 years<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u201cIn recent months people have been spending less time on digital platforms as vaccines rolled out and mandates eased\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Netflix faces growing competition. At my house, we watch Netflix, HBO, Hulu, Amazon Prime, and a number of other streaming services<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>The company \u201cestimates that 100 million households are sharing their subscription passwords with family or friends<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Hey, don\u2019t look at me\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>In fairness, the Netflix declines impacted other streaming firm stock prices, because increased competition makes it more difficult for everybody.<\/p>\n<p>&nbsp;<\/p>\n<p>Frankly, I\u2019m surprised, because Netflix has been aggressive about testing customer preferences- and making changes.<\/p>\n<p>&nbsp;<\/p>\n<p>Find other humorous stories <a href=\"https:\/\/www.accountingaccidentally.com\/category\/humor-personal-stories\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-672a2c73421bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-672a2c73421bb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/#How-Netflix-Learns-What-Viewers-Want\" title=\"How Netflix Learns What Viewers Want\">How Netflix Learns What Viewers Want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/#Becoming-a-Cool-Kid\" title=\"Becoming a Cool Kid\">Becoming a Cool Kid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/#How-to-Capture-a-Fashion-Trend\" title=\"How to Capture a Fashion Trend\">How to Capture a Fashion Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/#Every-Great-Product-Gets-Copied\" title=\"Every Great Product Gets Copied\">Every Great Product Gets Copied<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How-Netflix-Learns-What-Viewers-Want\"><\/span>How Netflix Learns What Viewers Want<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Ever notice how the home page on Netflix is always changing- in small ways? The latest feature is displaying the top-viewed shows in ranked order, which gets my attention.<\/p>\n<p>&nbsp;<\/p>\n<p>How do they make these decisions?<\/p>\n<p>&nbsp;<\/p>\n<p>Netflix is relentless about using <a href=\"https:\/\/hbr.org\/2017\/06\/a-refresher-on-ab-testing\">A\/B testing<\/a> (split testing), which is \u201ca way to compare two versions of something to figure out which performs better.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNetflix\u2019s A\/B testing <a href=\"https:\/\/netflixtechblog.com\/selecting-the-best-artwork-for-videos-through-a-b-testing-f6155c4595f6\">philosophy<\/a> is about building incrementally, using data to drive decisions, and failing fast.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Here are some examples:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>They know that they need to capture your attention in less than 90 seconds, or you\u2019ll move onto something else<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Netflix knows that you look at the images first- then read the details about a show<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Images with <a href=\"https:\/\/invoke.com\/blog\/how-netflix-tests-tv-series-artwork\">facial expressions<\/a> draw more clicks, and villains (surprisingly) drive more viewer engagement<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Viewers prefer images with three of fewer characters<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Well, that\u2019s impressive. So why the loss of subscribers?<\/p>\n<p>&nbsp;<\/p>\n<p>The answer can be explained by yo-yos.<\/p>\n<p>&nbsp;<\/p>\n<p>Join <a href=\"https:\/\/conference-room.mn.co\/\" target=\"_blank\" rel=\"noopener\">Conference Room<\/a>: More content on accounting, personal finance, and humor\/ short story topics. Video, blog posts.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Becoming-a-Cool-Kid\"><\/span>Becoming a Cool Kid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sethgodin.com\/\">Seth Godin<\/a> tells a story on this <a href=\"https:\/\/tim.blog\/2018\/11\/05\/the-tim-ferriss-show-transcripts-seth-godin\/\">Tim Ferriss podcast<\/a> about being popular in school and yo-yos. You know where this is headed: popular kids bring a yo-yo to school, and suddenly every kid is playing with yo-yos. To prevent anarchy, the principal outlaws yo-yos.<\/p>\n<p>&nbsp;<\/p>\n<p>Then, a few years later, it happens all over again.<\/p>\n<p>&nbsp;<\/p>\n<p>In the 70s, <a href=\"https:\/\/www.yo-yo.com\/\">Duncan yo-yos<\/a> starting showing up at my grade school. Two brothers- one in my class, one a year older- was pros at yo-yos. So, of course I got one, too.<\/p>\n<p>&nbsp;<\/p>\n<p>Now, here\u2019s the key point: during the yo-yo craze, competitors tried to copy yo-yos. I tried the copycats- but the quality wasn\u2019t as good. The string was thinner, and the string would get tangled easily.<\/p>\n<p>&nbsp;<\/p>\n<p>So, I stuck with my Duncan yo-yo.<\/p>\n<p>&nbsp;<\/p>\n<p>The competition did not make a better product.<\/p>\n<p>&nbsp;<\/p>\n<p>Which leads us to the second example: The Preppy Handbook.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-to-Capture-a-Fashion-Trend\"><\/span>How to Capture a Fashion Trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Official-Preppy-Handbook-Lisa-Birnbach\/dp\/0894801406\">The Preppy Handbook<\/a> came out in September of 1980. Amazon describes the book as: \u201cA facetious guide to emulating the look, speech patterns, thinking, and lifestyle of those who attend prep schools and are a part of high society.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>This book commented on the preppy <a href=\"https:\/\/www.instyle.com\/fashion\/preppy-fashion-trend-50s-80s-90s-style-evolution\">fashion style<\/a> that grew in early 1980s- think <a href=\"https:\/\/www.royal.uk\/diana-princess-wales\">Princess Diana<\/a> and <a href=\"https:\/\/www.ralphlauren.com\/\">polo shirts<\/a>. In fact, the style is making a comeback in the 2020s. I was in college from \u201981 to \u201985, and the preppy look was everywhere. (We had cars then, by the way).<\/p>\n<p>&nbsp;<\/p>\n<p>So, you won\u2019t be shocked to learn that dozens of imitators went after the preppy clothing market in the 80s. The difference between yo-yos and preppy clothes?<\/p>\n<p>&nbsp;<\/p>\n<p>Some of the competitors were able to gain market share.<\/p>\n<p>&nbsp;<\/p>\n<p>Where does that leave Netflix?<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Every-Great-Product-Gets-Copied\"><\/span>Every Great Product Gets Copied<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Netflix may need more than the one-trick streaming pony to survive.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/peeplaja.com\/\">Peep Laja<\/a>, who I highly recommend as a marketing expert, often says that businesses can\u2019t survive by simply having a better product. He works in the B2B SaaS market, a space with massive competition. Eventually, people copy product innovations.<\/p>\n<p>&nbsp;<\/p>\n<p>Great companies survive by innovating to stay ahead of the copycats, and by focusing on their brand, their story, and the customer\u2019s story.<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t sit still for long.<\/p>\n<p>&nbsp;<\/p>\n<p>Food for thought<\/p>\n<p>&nbsp;<\/p>\n<p>Ken<\/p>\n<p>&nbsp;<\/p>\n<p>Image: Geek_love13<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix\u2019s stock price got hammered. &nbsp; On 4\/20\/22, the stock price declined by 35% (that\u2019s in one day), wiping out more than $50 billion of the market cap. \u201cAt least nine Wall Street firms downgraded the stock on the disappointing report.\u201d Here\u2019s what happened: &nbsp; The streaming company lost subscribers for the first time in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[360],"tags":[366,361,370,369,368],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix\u2019s Stock Price, Yo-Yos, and The Preppy Handbook - Accounting Accidentally<\/title>\n<meta name=\"description\" content=\"What Netflix&#039;s stock decline, yo-yos, and the Preppy Handbook teach us about innovation- and staying ahead of the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix\u2019s Stock Price, Yo-Yos, and The Preppy Handbook - Accounting Accidentally\" \/>\n<meta property=\"og:description\" content=\"What Netflix&#039;s stock decline, yo-yos, and the Preppy Handbook teach us about innovation- and staying ahead of the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accountingaccidentally.com\/netflixs-stock-price-yo-yos-and-the-preppy-handbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Accounting Accidentally\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/St-Louis-Test-Prep-111300908911389\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-21T15:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.accountingaccidentally.com\/wp-content\/uploads\/2022\/04\/Movie-Listings.jpg\" \/>\n<meta name=\"author\" content=\"Kenneth W. 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