Planning to Become a Freelancer? You Need a Website

Freelancing offers many benefits. As a freelancer, you get to choose the clients you want to work with, decided on how much workload you want to juggle, work anywhere you want and allow you to work on a variety of projects. Getting further in your career without having to work for a single employer- or a 9-5 job- is possible.

 

Despite the freedom and flexibility that come with working as a freelancer, this path won’t be easy. You’ll likely be competing with millions of freelancers not just in your country, but all over the world. If you plan to become a freelancer in any industry, you’ll need to have a quality web presence in the form of a clear and well-constructed website.

 

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Here’s why you should have a website:

 

Sets You Apart from Other Freelancers

 

Many freelancers out there are just selling themselves generically, and some clients aren’t interested in that approach. These freelancers, therefore, are not giving themselves a personality to make a strong connection. Don’t follow the same route. Create a website to set yourself apart from the rest.

 

A website enables you to captivate your target audience through the way you promote your products or services. If you want to become an independent insurance agent (the freelancers in the insurance world), for instance, you could build a website and promote your life insurance products using that platform.

 

Makes You Look More Professional

 

Getting a professional-looking website shows everyone that you take your business seriously. It makes you appear like a professional, and not just a wannabe or a hobby freelancer looking to casually score a gig.

 

Your website, when built and designed properly, will communicate who you are, whom you work with, and what you do. If you want clients to take you seriously and charge the rates you want, you’ll need to make a website.

 

Builds Your Credibility

 

Credibility is crucial in the digital sphere. Having a website can do wonders for getting better business, especially in a world where everyone is equal until proven otherwise. Clients are more likely to hire you and even pay you more if you can show them recommendations and positive reviews from previous clients.

 

Client recommendations are especially effective when you’re serving a local market. Favorable user reviews bolster local SEO tactics, because a majority of consumers rely on previous consumer experience before choosing a service.

 

Enables You to Showcase Your Portfolio

 

Some clients don’t want to hire or work with freelancers unless they get a portfolio. A website can serve as a ready portfolio where you can proudly showcase your best work to potential clients who will immediately find out just how skilled you are.

 

Whether you are a coder, graphic designer, writer or digital marketer, a website is an effective way to woo clients who are on the fence about working with you.

 

Establish Yourself As an Expert

 

Being a jack-of-all-trades kind of guy won’t take you far. Instead, you need to become an expert in one area to help you become a successful freelancer. A website is an excellent platform to position yourself as an expert in your industry or area of practice.

 

Expand Your Reach Through Social Media

 

The world of freelancing is both crowded and competitive. If you want to enter this world, you’ll have to get your voice heard above all the noise. Having a website allows you to promote your products or services using popular social networking platforms, such as Facebook and Medium, at no extra cost to you.

 

This strategy will help you establish a more solid customer base, as users are more likely to trust service providers that have huge followings on social media. What’s more, it gives you the opportunity to run ads on social networking platforms. Ads can promote your business and increase awareness about you.

 

Gives People a Way to Get in Touch with You

 

What good is being a freelancer if clients are unable to reach out to you to request your product or service?

 

A professional website is a great way for clients to contact you. Using advanced contact forms, you can ask your clients to upload files and other information specifically related to the service or product they’re requesting. This makes getting a job quote much easier for you.

 

Helps You Make More Money

 

A popular website that’s receiving a respectable number of visits regularly can be a gold mine. If your website is getting a lot of traffic, you could make money out of that by running ads using Google AdSense.

 

Also, you can diversify your earning options if your website promotes you as an expert on a particular industry or topic. If you run a popular blog on cars, for instance, you could potentially earn extra dollars writing guest blogs on other publications with the same focus.

 

Go beyond creating a professional profile on social media. Make a website that highlights and promotes your skills and expertise to prospective clients.

 

Good luck!

 

Ken Boyd

(website and blog) https://www.accountingaccidentally.com/

(you tube channel) https://www.youtube.com/user/kenboydstl