One Small-But-Powerful Tactic Small Businesses Can Use To Connect With Consumers

Launching a business is tough. In many ways, it’s never been easier because the tools and resources are more accessible than ever. Still, the stats prove that fewer SMEs are successful, with the vast majority of them failing within five to ten years. Ouch.

As an entrepreneur, the goal isn’t only to survive – it’s to thrive. With the odds stacked against you, it’s imperative to create an unbreakable bond with your customer base. If you can encourage them to remain loyal, you’ll have a strong foundation on which to build on in the future.

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There are many ways to do it, yet putting the environment first is rapidly becoming a go-to option for several savvy companies. By highlighting how you care about the planet, you automatically transform into a trustworthy brand because you share the same principles.

The even better news is that simply avoiding certain features can be enough to boost your credentials. Bitcoin, for example, is a fund that lots of businesses invest in to increase their wealth. However, when you understand the ecological impact it has on the planet, you realise that the way you handle your budget affects the people around you. By opting for eco-friendly projects instead, consumers will love the fact that you are willing to put the environment before profits.

These are complex and risky issues- consult with a financial advisor.

For those who don’t know about the eco consequences cryptocurrencies have on the planet, you should read the infographic underneath. In it, you’ll find out why Bitcoin isn’t everything that it appears on the surface.

designed by arbtech consultants

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Good luck!

Ken Boyd